Connecting people to real food
Founded in 2007, sweetgreen is a destination for simple, seasonal healthy food. The company has built a transparent network of small and mid-size growers to supply their restaurants. Preparing these ingredients in house and from scratch daily, the company aims to create accessibility to real food for more people and help support healthier communities.
As Kitchen Fund’s first official unicorn (eclipsing a billion-dollar valuation in late 2018), sweetgreen is a success story that we have been fortunate to be around for years. The company has created a strong moat through its complex, localized supply chain and technology, together driving unmatched levels of customer loyalty and engagement. Their mentality of thinking like a subscription business will drive further growth as they enter new markets and continue making it cool to eat healthy.