curry up now
Indian Street Food
Born out of a food truck with lines around the block, Curry Up Now is an Indian fast casual and bar concept based in the Bay area. The company is known for taking traditional Indian flavors and presenting them in a friendly, recognizable format. Customers love Curry Up Now’s funky, Cali-inspired take on Indian food, with menu favorites such as a chicken tikka masala burrito and naughty naan.
Indian is the fastest growing ethnic segment, yet there is no brand of scale. The company has recently begun franchising with plans to bring this concept to customers around the country. Fueled by rapid franchised growth, an approachable brand, and great food, Curry Up Now has a first mover advantage in the market.
“In Kitchen Fund, we found the perfect strategic partner. It has been awesome since we decided to move forward with them. The financial smarts that they bring to the table along with the knowledge of the fast-casual business is exactly what we needed to take Curry Up Now to the next level. We spend lots of time together talking about how to constantly improve. This support is always welcome and never intrusive.”
Akash Kapoor, Founder and CEO, Curry Up Now