But as tech has moved from a novelty to a staple of business, companies outside the strictly software and hardware space have been attracting tech dollars. Investors who put their capital behind food and tech companies say the sheer size of the opportunity in food is attractive. But recent stumbles for meal kit services and delivery-only restaurants known as virtual kitchens have forced investors to reassess where the opportunity lies.
“Food is the biggest industry,” said Greg Golkin, managing partner at the Kitchen Fund, which invests in restaurant brands like Sweetgreen and Cava. “Every human on earth needs to eat roughly three meals per day.”
https://www.cnbc.com/2019/01/29/why-tech-investors-are-eyeing-food-companies.html