Mr. Holmes Bakehouse

Putting carbs back in their rightful place

Mr. Holmes Bakehouse is re-envisioning craft baking by developing new baking techniques, ignoring traditional branding norms, and overturning common guidelines of how to build a company culture. With customers lining up for hours and attracting visitors from around the globe, Mr. Holmes serves ultra-craveable and Instagram-friendly pastries, such as their famous Cruffin, a delectable croissant / muffin hybrid.

Due to overwhelming demand, Mr. Holmes Bakehouse now sells their baked goods, including pastries, breads, and sandwiches to coffee shops, restaurants, and hotels. Mr. Holmes has developed a unique omni-retailing strategy with retail “spokes” and wholesale distribution, supported by innovative freezing technologies, which will continue to drive scale for the brand.

“As much as contemporary PE has convinced itself that it’s on an entrepreneur-forward mission, it’s rarely the case the company being funded reciprocates that feeling. Often, they’re the sweet-talking tinder date who pays for dinner but is gone before the sun rises. Greg, on the other hand, is not about the hook-up culture. From our first date, he understood what we’re building, he’s the first one to jump to the mud with me to forge a creative solution, and the last one to kiss my ass when negotiating terms. Kitchen Fund couldn’t be a greater asset to our business and has unquestionably become the most powerful hitter on my cap table”.

Aaron Caddel, Founder & CEO, Mr. Holmes Bakehouse